How Do I Keep My Emails From Being Spammed?

  • You must include your physical mailing address. To learn more, go to ftc.gov
  • Talks about lots of money
  • Describes some sort of breakthrough
  • Looks like mortgage pitch
  • Do not use deceptive headers, from-names, reply-tos, or subject lines (such as "RE: Your Mortgage")
  • Do not use phrases like "Click here!", "Once in a lifetime opportunity!", "Money back guarantee", "Contains urgent matter", "CLICK HERE!", or "FREE! BUY NOW!"
  • Do not go crazy with exclamation points!!!!!!!!!!!!!!!
  • DO NOT USE ALL CAPS (especially in the subject line)
  • Do not color fonts bright red or green
  • Do not code sloppy HTML. This is usually caused by converting a Microsoft Word file to HTML
  • Do not create an image that is nothing but one big image, with little or no text. Since spam filters can't read images, they assume you're a spammer that's trying to trick them
  • Do not the word "test" in the subject line

How Can I Tell if My Emails Were Spam Filtered?

First, look at your open rate. If it suddenly dropped from your average, then you probably have a spam-filter problem. An abnormally high bounce rate is another indicator.

How Abuse Reports Work

When people receive what they think is spam or junk, they can just click a button in their email program to label it as spam. When they do that, an abuse report is often created and sent to their ISP. If their ISP receives enough of these reports, they fire off an automated warning message to the sender. Usually, the report is very terse. It hides the identity of the person who complained and usually includes a copy of the email you sent, plus something like:

"Hi. Our customers are complaining about your emails. You need to address this issue ASAP, or we'll start blocking all email from your servers."

If the complaints continue within a certain timeframe, that's it-all email from that particular IP address of the sending server is blocked, at least temporarily.

Ways to Prevent False Abuse Reports

By now, you understand that permission is extremely important, and that without permission, you'll be reported for abuse (whether the email is legit or not). So here are some ways to prevent false spam complaints:

  • Even if they're your customers, don't send promotions without getting permission first. Set up a separate marketing list for customers to join. Tell them you're about to start up a great email newsletter or promotions program, and give them reasons to sign up.
  • Don't use purchased lists.
  • Make sure your email looks reputable. If you're not a designer, it is a good idea to hire one. Your email needs to look like it came from your company, not someone who is phishing for information.

Set expectations when people opt-in to your list. If people sign up for monthly newsletters but you also send them weekly promotions, they're probably going to report you for spamming. Tell them what you'll be sending and how often. Set up different lists (one for newsletters, one for special offers and promotions). Understand that there's a difference between soft-sell newsletters and hard-sell promotions.

Does Spam or False Abuse Reports Affect My Personal Email?

MACH3 does not send email from the client. Your emails are sent from {tracking}@bounce.turningpoint.com. So if an address were to get blacklisted, it would be this one.

Your MACH3 email address is featured in the email to ensure that, should the recipient click reply, the replies are redirected to the LO. However, this should not get factored into blacklisting unless they have sent copious amounts of very poor email which has yielded a lot of Spam flags, which is directly related to the content of your email.