Bitmap (BMP)

An image formed by a rectangular grid of pixels. The computer assigns a value to each pixel, from one bit of information (black or white), to as much as 24 or 30 bits per pixel for full color images. Also known as rasterized images.


Printing that extends to the edge of the sheet after trimming.


Abbreviation for cyan, magenta, yellow, and black (key), the four color process colors.

Coated Paper

Paper with a coating of clay and other substances that improves reflectivity, and a smoother, more even finish with greater opacity. Mills produce coated paper in four major categories cast, gloss, dull, and matte.

Color Correct

To adjust the relationship among the process colors to achieve a desirable color.

Cover Paper

Category of thick paper used for products such as posters, menus, postcards and business cards.


The elimination of parts of a photograph or other original that are not required to be printed.

Dots-per-inch (DPI)

Measure of resolution of input devises such as scanners, display devices such as monitors, and output devices such as digital printers, image setters and monitors.

Encapsulated PostScript file (EPS)

Computer file containing both images and PostScript commands. A file format used to transfer PostScript image information from one program to another. The preferred file format for saving images, as it is resolution independent, as opposed to TIFF.

Film Laminate

Thin sheet of plastic bonded to a printed product for protection or increased gloss.

Finished size

Size of product after production is complete, as compared to flat size. Also called trimmed size.


A bindery machine dedicated to folding printed materials.


Size, style, shape, layout or organization of a layout or printed product.

Four Color Process Printing

Technique of printing that uses black, magenta, cyan and yellow to simulate full-color images. Also called color process printing, full color printing and process printing.

Gloss Paper

A finish that enhances light reflecting quality or sheen.

House sheet

paper kept by the printer and suitable for a variety of printing jobs.


To print new copy on a previously printed sheet, such as imprinting an employee's name on business cards.

Ink Jet Printing

Method of printing by spraying droplets of ink through computer controlled nozzles. Also call jet printing.


Joint Photographics Experts Group a file extension for a JPEG file. any graphic image file produced by using a JPEG standard.


the adjustment of spacing between certain letter pairs, A and V for example, to obtain a more pleasing appearance.


An art design in which the width is greater than the height.


A sample of the original format describing position of artwork (direction, instructions) needed and desired.


Amount of space between lines of type.

Letter fold

Two folds creating three panels that allow a sheet of letterhead to fit into a business envelope. Also called barrel fold and wrap around fold.

Linen Finish

Embossed finish on text paper that simulates the pattern of linen cloth.


the non printing areas of page.

Offset Printing

Printing technique that transfers ink from a plate to a blanket to paper instead of directly from machine to paper.

Print On-demand

Digital print technology allows for printing of materials as they are needed in the quantity needed eliminating waste, storage and set-up cost usually associated with print. On-demand print capability enables small runs of print output, eliminating the minimum order requirements of traditional offset printing.


One page of a brochure, such as one panel of a rack brochure. One panel on one side of paper. A letter-folded sheet has 6 panels, not three.


PDF uses the PostScript printer description language and is highly portable across computer platforms. PDF documents have a PDF file extension.


Taking place on a binder machine, creating a line of small dotted holes for the purpose of tearing-off a part of printed matter.


Obsolete reference to Pantone Matching System. Pantone colors.


An art design in which the height is greater than the width.


To print portions of sheets that will be used later for imprinting.


Test sheet or digital PDF to reveal errors or flaws, predict results of what will be printed.


The measurement used to express quality of output. Measured in dots per inch, the greater the number of dots, the smoother and cleaner appearance the character/image will have. Photographs need to be scanned at a resolution of 300 dots per inch.


Abbreviation for red, green, blue, the additive color primaries.

Saddle Stitch

To bind by stapling sheets together where they fold at the spine, as compared to side stitch. Also, called booklet stitch, saddle wire and stitch bind.

Self Mailer

A printed item independent of an envelope. A printed item capable of travel in the mailing system independently.

Text Paper

Grade of paper characterized by textured surfaces.

Tagged Image File Format (TIFF)

Computer file format used to store images from scanners and video devices.

Trim Size

the size of the printed material in it's finished stage (e.g., the finished trim size is 5.5 " x 8.5").

Uncoated Paper

paper that has not been coated with clay. Also, called offset paper.

Variable-Data Printing (VDP)

VDP is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the printing process, using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. The technique is a direct outgrowth of digital printing, which harnesses computer databases and digital print devices to create high-quality, full color documents, with a look and feel comparable to conventional offset printing.

Z fold

Method of folding that resembles the letter Z. Two opposite folds to a sheet will produce 6 panels.